Locally present throughout the territory, Biesse retailers have always been a strategic asset for customers, thanks to their sturdy competencies on the field and, increasingly, to data analysis. To guarantee a high level of service.
Biesse: is another mantra that the Group has always adopted, and it will continue do so to an even greater extent in the future. How important is the network of retailers for a company with a strong technological component?
"The network of retailers is fundamental because it guarantees adequate coverage of all the potential territories where Biesse itself isn't present with its branch offices, both in terms of the sales force and for after sales service. The network is also necessary for making the most of our brand, entrusting retailers with the responsibility of acting for, and in the name of, the Biesse Group. Consider the fact that we have over 50 retailers, 90% of whom have been collaborating with the Group for over 20 years and that the economic results for the Trade area keep growing. Given these results, I'm very satisfied with our network of retailers".
What are the advantages for the customer?
"First of all, our retailers are the best in the location where they operate. That's because, before they can become our partners, we require advanced technological standards, a structured sales network, broad coverage and a deep understanding of the territory where they operate. In addition to that, the direct contact between our Area Managers and the customer is continuous. We provide backing and support for the retailer with our know-how - for the most important negotiations - and directly consolidate our presence on the territory".
Biesse and the dealers: a synergy that's always fresh and productive. How will this understanding evolve in the future?
"The productive synergy continues, and will remain strong, thanks to the new Sales and Marketing Intelligence strategies. We recently hosted the 2019 Dealer Days, two days of in-depth information, experiences, studies and challenges that we shared with our dealers, who came to the campus in Pesaro from all over the world. The event was a unique opportunity to inform retailers about the evolving commercial strategy and to illustrate the new Marketing and Sales Intelligence methodology. These days, with an increasingly competitive market, it's information and data analysis that helps one study and take predictive action during the funnel phase of a sale, and especially during the after sales phase".
Consistent with company values, the Trade area is the outcome of a multi-year partnership between the commercial area and our retailers. Thanks to continued training and the application of effective methodological tools, we can proudly say we have the best distribution network in the wood and plastic machining sectors.Roberto Selci, Trade Sales Director - Wood
An anniversary that’s more than just a celebration. Biesse Group is celebrating 50 years, but we want to look to the next 50, when the things we imagine today will become who we are tomorrow. Every innovation ever created has stemmed from a yearning for the future and has since become a stepping stone in our history.
Read all the interviews.
Power and intelligence, technology has the human touch.Automation, evolution and training are the three keywords to outline the future. Stefano Porcellini, Biesse Group managing director Group, shows how to act, passing through Internet of Things and the widespread presence on the territory. Read the interview
The digital evolution of production.Creating value with the use of algorithms and data, but relying on humans for their interpretation in order to be truly effective. This is how the processes and challenges will change from now on, according to Paolo Tarchioni, Biesse's Innovation Director. Read the interview
Planning for a more sustainable future.The corporate dimension and the complexities of the environment in which companies operate today serve to demonstrate the necessity of transforming natural entrepreneurial drive into a corporate governance tool supported by a very precise strategy. Read the interview
Change is subject to our rules.A perpetual revolution, guided by the digital technologies that are transforming the language of tomorrow. In order to write the future, flexibility, tenacity and a winning team are essential, as Roberto Selci, managing director of Biesse Group, reiterates Read the interview