IT EN

Gianluca Ticchi
A network that provides value.

Locally present throughout the territory, Biesse retailers have always been a strategic asset for customers, thanks to their sturdy competencies on the field and, increasingly, to data analysis. To guarantee a high level of service.

Biesse: is another mantra that the Group has always adopted, and it will continue do so to an even greater extent in the future. How important is the network of retailers for a company with a strong technological component?
"The network of retailers is fundamental because it guarantees adequate coverage of all the potential territories where Biesse itself isn't present with its branch offices, both in terms of the sales force and for after sales service. The network is also necessary for making the most of our brand, entrusting retailers with the responsibility of acting for, and in the name of, the Biesse Group. Consider the fact that we have over 50 retailers, 90% of whom have been collaborating with the Group for over 20 years and that the economic results for the Trade area keep growing. Given these results, I'm very satisfied with our network of retailers". 
 
What are the advantages for the customer?
"First of all, our retailers are the best in the location where they operate. That's because, before they can become our partners, we require advanced technological standards, a structured sales network, broad coverage and a deep understanding of the territory where they operate. In addition to that, the direct contact between our Area Managers and the customer is continuous. We provide backing and support for the retailer with our know-how - for the most important negotiations - and directly consolidate our presence on the territory".
 
Biesse and the dealers: a synergy that's always fresh and productive. How will this understanding evolve in the future?
"The productive synergy continues, and will remain strong, thanks to the new Sales and Marketing Intelligence strategies. We recently hosted the 2019 Dealer Days, two days of in-depth information, experiences, studies and challenges that we shared with our dealers, who came to the campus in Pesaro from all over the world. The event was a unique opportunity to inform retailers about the evolving commercial strategy and to illustrate the new Marketing and Sales Intelligence methodology. These days, with an increasingly competitive market, it's information and data analysis that helps one study and take predictive action during the funnel phase of a sale, and especially during the after sales phase".

Consistent with company values, the Trade area is the outcome of a multi-year partnership between the commercial area and our retailers. Thanks to continued training and the application of effective methodological tools, we can proudly say we have the best distribution network in the wood and plastic machining sectors.

Roberto Selci, Trade Sales Director - Wood

50 Years

An anniversary that’s more than just a celebration. Biesse Group is celebrating 50 years, but we want to look to the next 50, when the things we imagine today will become who we are tomorrow. Every innovation ever created has stemmed from a yearning for the future and has since become a stepping stone in our history.
Read all the interviews.

BIESSE GROUP WEBSITES

Copyright Biesse Group | CF e P.IVA IT 00113220412 Reg. Imp. Pesaro Urbino Nr. 1682 | Cap. Soc. € 27.393.042 i.v | Privacy Policy | Cookie Policy | Terms and conditions | Web agency Websolute Websolute
Company subject to management and coordination pursuant to Art. 2497-bis c.c. from Bi.fin Srl based in Pesaro, registered n. 01235440417 Companies Reg.
I cookie ci aiutano a fornire i nostri servizi. Utilizzando tali servizi, accetti l'utilizzo dei cookie da parte nostra. Info