Over the course of Biesse's fiftieth year, situations, meetings, vibes and decisions were coming together to paint a real picture of this special anniversary. Rather than a rote celebration of the past, we wanted this to represent an opportunity to look to the future, a "declaration of intent" regarding the many projects that we had on the horizon as a company and as a multinational group.
Thinkforward – a slogan, a mission
An attitude that is summed up in the ”Thinkforward” motto, the drive to "look ahead" that is the common thread running through everything we've done over these past years. Innovation has always been in our DNA, ever since Biesse was founded by Giancarlo Selci in 1969, but our fiftieth anniversary placed the company in a new light, inspiring us to find a new language to face tomorrow, and a renewed drive to go above and beyond what could appear to be an established goal or a point of arrival.
Future on Tour
We announced once again our vocation through a string of events across the globe, a veritable tour that we have decided to call “Future on tour” – dedicated to our customers and our partners, dealers and suppliers. Each event represented an opportunity to demonstrate our ability to understand and respond to the needs of those who work not only with wood, but also with glass, stone and advanced technical materials, providing software, integrated systems and services that can deliver all the advantages of digital manufacturing.
A cultural challenge
The tour was a cultural challenge to be won, which engaged all of us as individuals as well as all those who was a part of the context in which we operate. To gain a shared understanding of the best path to take, we met with our customers in their factories and at trade fairs, and strengthen our relationship with them through digital channels and web platforms. In order to ensure that we can always remain at the side of these customers, we have opened 12 Biesse Campuses all over the world during the last three years, in addition to the new ULM and Moscow offices.
Made in Biesse
Whether dealing with matters such as the digitalisation of production or increasing the competitiveness of the company, or addressing other issues relating to design, economic, environmental or social sustainability concerns, if we succeed in passing on what we know, we will not only be able to demonstrate that with Made In Biesse technology we can innovate without boundaries – we will also understand that much can be done, and that we can always "make better".
We aren't simply celebrating fifty years of history, thanks to that history we can and will look to the future with confidence.Raphaël Prati, Group Marketing & Communications Director