Another resounding success for Biesse Group in Australia
The Group has confirmed its position as one of the key players in the industry in Oceania.
At Awisa 2016, the Australian trade shows for the cabinet, joinery, furniture, timber and panel industries, which took place from the 6th to the 9th of July in Melbourne, Biesse left the event with orders amounting to 9.5 million AUD. The Group took advantage of the 1,200 m2 of exhibition space at the event, showcasing more than 20 innovative machines for processing wood, composite materials and stone, with an increase in visits of around 49% compared to the previous edition of the trade fair.
Biesse's success lies in the Group's ability to offer technologically-advanced yet flexible solutions that can fulfil the requirements of a wide range of customers, and indeed, this has proved to be the winning combination for attracting more and more devotees to their products. "Our dedication to our customers has always been of a practical nature first and foremost, with a view to allowing them to produce higher quality products at lower costs. This is achieved using advanced processes in line with the Think4ward concept, which unites custom design and integrated solutions, enabling our customers to make the most of the Fourth Industrial Revolution, whatever the size of their business", affirms Raphaël Prati, Director of Marketing and Communications for Biesse Group.
In order to support the substantial growth of the Group throughout Oceania, Biesse has decided to invest in a new and innovative technological complex, to better contain its expansion in the area. And indeed, it was at Awisa 2016 that Federico Broccoli, Biesse Wood Division Director/Sales - Subsidiaries Division Director, decided to announce the construction of the Biesse Group Oceania Campus, which will begin next year in Sydney: "The complex is custom built and spans 5,000 m2 in total, of which 2,250 will be entirely dedicated to the showroom, which is destined to become among the largest and most advanced in the industry within the entire continent. We have decided to call it 'Campus', because for the customer, this space will be so much more than a set of buildings - our intention is that the complex will represent a 360° experience where visitors can get to know Biesse and Intermac innovation first hand, witnessing with their own eyes how our technological solutions can increase efficiency and competitiveness".