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The collaboration between Biesse Group and the University of Urbino goes on with a business game on business communication.

The second-year students of the master’s degree in Communication and Advertising for Organizations challenged each other by presenting five different communication projects within the Business Communication course held by Professor Lella Mazzoli: Biesse Group raffles off an internship.

Competitor analysis, communication strategies and many creative ideas under the banner of sustainability. On December 18, about fifty students presented their business communication projects at the headquarters of the Communication course in Urbino. The creative project entitled "Biesse sustainability, innovation and human", presented by one of the five groups, impressed the judging commission composed of Biesse Group Marketing & Communications Director, Raphaël Prati together with professors Lella Mazzoli and Stefania Antonioni: a plan of short and medium-long term communication, distributed over three years and distinguished for creative proposals. The winning group, composed by Matteo Buchta, Adolfo della Manica, Sara Paradiso, Diana Egidi and Francesca De Donatis, was awarded by Paolo Iabichino, one of the leading advertising communication experts in Italy.

"The students had the ability to focus on a young target. They approached the development of the project in a creative way, presenting both a feasible immediate intervention and a medium-term plan" said Prati enthusiastically. Thus, the close collaboration between Biesse Group and the University of Urbino goes on, confirming its proximity to the company's territory and its focus on sustainability.

Watch the video on the IlDucato’s website: https://youtu.be/2HlFLkB3u3M

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