Students from the School of Economics met on-site with the company.
The second meeting took place between Biesse and the University of Urbino School of Economics on the path to a successful collaboration.
On the 2nd of March, 50 students who are enrolled in the Business Strategy course directed by Professor Tonino Pencarelli, with the support of Mauro Dini, met with Raphaël Prati, Corporate Marketing Communication Director, and Enrico Tinti, Training and Development Manager for Biesse.
That afternoon, the delegation went on a factory tour to see first-hand how Biesse machinery is made and then it participated in demonstrations at the Group's new 5000 square meter showroom, where technology made exclusively by Biesse is displayed.
Over the next few months, the students will have the opportunity to work on Biesse's strategic analysis through a series of targeted meetings with company representatives. They will also be able to make suggestions for real solutions to issues that the Marketing and Human Resources departments would like addressed.
The cooperative project will allow students to immerse themselves in the corporate environment, encouraging cultural exchange between the company and the academic world, which is one of the project's main objectives.
Both sides expressed satisfaction at the end of the meeting.
"It's an excellent opportunity for the young people to measure up against a dynamic, growing corporation, also toward potential collaboration in the future on projects aimed at becoming the subject of a degree thesis” said Raphaël Prati.
Professor Pencarelli declared, “These days, a real confrontation with companies is necessary to teach management, so that the lessons become hands-on laboratories for corporate economic analysis.”
Enrico Tinti agreed, "These kinds of initiatives lead to increased integration between the University of Urbino and the local economic structure. The goal is to innovate the processes of idea generation and disseminate organizational and territorial awareness."