Biesse & Intermac, a new challenge at the heart of Asian market.
Biesse’s presence in Asia is now consolidated with a central hub office, showroom, and warehouse in Kuala Lumpur, inaugurated on the 3 of June with a great event.
Biesse has long set its base in Asia. For 25 years, the group continues to strive for the betterment of the organization in order to serve customers in the best ways possible. In September 2013, senior executives at Biesse headquarter made a bold and visionary decision to set up a hub for the Asia region in Kuala Lumpur with a total space of 4,500 sqm. This move is indeed the next step forward to be closer to customers in Asia, to provide effective and efficient service, which includes sales and marketing support, service assistance and spare parts delivery.
The location of the new subsidiary headquarter in Asia is strategically located at only 30 minutes away from the Kuala Lumpur International Airport, allowing customers to fly in and out within the same day to personally test the operation of each machine on display in the 1,800 sqm showroom, the largest Biesse showrrom in the region. “Before, we had to explain about the machines from a laptop or a brochure. Now, the showroom has changed this because customers can touch, test and experience the machines’ latest technologies.” said the Managing Director of Biesse Asia, Mr. Daniele Campetella, who has with him a solid background in Mechanical Engineering and many years of excellence leadership records.
The grand opening of Biesse Asia was graced by the ambassador of Italy to Malaysia, H.E. Ambassador Mario Sammartino. In his speech, H.E. expressed sincere congratulations to the Biesse team and sang praise to the innovative and advanced technology that Biesse adopts when engineering their CNC machines. He also conveyed his support for Biesse’s presence in Malaysia as it represents the pinnacle of Italian values – innovation through continuous research and development.
Mr. Campetella, on sharing the organization’s vision, said, “The Asian market is currently one of the most interesting markets, characterized by high growth rates and opportunities to seize. Today we are here in KL to confirm our commitment, to share our plans for development and growth in this important market and the desire to make the most of its great potential. The inauguration of this new facility represents this significant step towards achieving greater targets than before.”
Also present at the grand opening is the Director of Subsidiaries Division, Mr. Federico Broccoli. It is through his visionary leadership that Biesse has taken the leap from an office space in Singapore, to setting up the central hub of Asia in KL. When addressing a crowd of approximately 150 people of different nationalities at the grand opening, Mr. Broccoli said “All operational systems are upgraded to the best, such as ORACLE, an enterprise resource planning system, CISCO, an advanced communication system, CRM, SALESFORCE, and other highly sophisticated tools that integrate information productively, to make us work smarter and faster.”
“It is our commitment to ship machine parts to over 2000 customers in Asia with a target of 90% same-day shipment. We cover the Asia territory with 12 technicians, 3 certified contractors, 6 people in spare parts office, and 3 qualified phone support technicians. Furthermore, we have more than 50 staff members of different nationalities stationed in various parts of Asia. Our commitment for service is very high.” he added. Throughout the day, Mr. Broccoli was seen making firm handshakes and talks with customers with his immense motivation to find solutions that best suit each customer’s individual need.
Throughout the year, Biesse Asia is organizing many events and seminars at the showroom, and will also be participating in trade shows in the various territories the Asia team oversees. The event was a platform to meet and greet existing customers and dealers, reconnect with past customers, touch base with potential customers, while at the same time an opportunity to deliver the news on the group’s expansion plan in Asia, to assure the market that the group is investing to be bigger and better.
The success of the event is attributed to various factors but the most outstanding is the sole intention of the entire team to create a truly Biesse experience for the customers to understand the simple yet highly effective and revolutionary solutions by Biesse and Intermac CNC machines.