Biesse's global challenge: extend the sales network to grow in the USA and Asia
In a recent article published by Il Sole 24 Ore, Vittorio Carlini analysed the Group's business strategy, listing the following priorities: accelerate business in the USA, increase sales in China and expand the sales network.
Company development is tied to the acceleration of activities in the USA, which are driven by the housing sector and its 4.8% increase in construction sites compared to last June: "Since the activities of a company like Biesse are connected to the housing sector, this is doubtless an encouraging figure" stated the journalist.
In China, the strategy of expanding the sales network, which is already in effect throughout Asia, has even greater relevance given the objective of gaining enough market share to achieve 30 million euros in revenues within the three-year period. On the other hand, in Western Europe - where sales grew by 23% last year - the trend remains positive and the geopolitical effects of Brexit do not, for the moment, seem to be cause for concern. The group has seen a 5.5% increase in total incoming orders compared to the same period over the previous year.
Read the article (only italian version)