Biesse Collection, prêt-à-porter technology
We’ve created the Biesse Collection, a clothing and merchandising line designed by Biesse, in keeping with the dynamic, practical and exclusive connotations of the brand.The new project, which débuted at Ligna 2017, comes with a dedicated website (collection.biessegroup.com) through which items from the collection can be ordered from the comfort of home. In addition, the total profit of the Biesse Collection merchandising generated at Ligna exhibition will be entirely given to build a new school for Cascia, one of the town recently affected by the earthquake in Central Italy.
Unique, practical and perfect in every detail, these are the concepts one can find both in the machines and in the new collection by Biesse, which includes clothes and items for adults and children, for the home and the office, for playtime and free time.
“We want Biesse to become an icon, even in the world of style. Ours is a universally recognised brand both for the value of its technology and for its image. This project aims to increase the visibility and perceived value of the brand by reaching beyond our sector, where we are already leaders. We are already present in our clients’ smart factories, and we want to increase our presence. Starting today, we want those who choose us to help their business succeed to make us part of their free time as well” Stefano Porcellini, Group Managing Director, commented.